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How to Design a Profitable Amazon Vendor Portfolio Strategy
Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace has the potential to…
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What is Amazon CRaP? Definition, Causes and Solutions for Brands
Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in…
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How to Successfully Negotiate Cost Price Increases with Amazon (Step-by-Step)
Learn how to effectively negotiate cost price increases (CPIs) with your Amazon Vendor Manager. If you’re looking to improve your vendor margins on Amazon, chances are you plan to increase your cost prices. After all, Amazon will simply pass the cost increase on to the…
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Should You Move from 1P Vendor to 3P Seller Central with Amazon?
Difficult vendor negotiations, skyrocketing costs and tough pricing algorithms have many brands questioning the 1P Vendor model. Could the switch to Seller Central (3P) be the solution? If you are considering the move from Vendor to Seller Central, you are not alone. The share of…
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5 Ways to Increase Your Average Selling Price (ASP) on Amazon
Looking for ways to improve your profitability on Amazon? Increasing your Average Selling Price (ASP) may be the most effective way to do it. The ASP is the average amount of money a company makes with each sale. In other words, it’s the total revenue…