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The Consulterce Blog

Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • Exclusive Products on Amazon: The Complete Guide for Vendors

    Exclusive Products on Amazon: The Complete Guide for Vendors

    Learn how to launch exclusive products with Amazon and avoid common pitfalls most vendors encounter along the way. If you’re reading this article, chances are you have had enough of Amazon’s price matching algorithm. To escape it, many brands consider launching exclusive products with the…


  • Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    This Amazon Glossary includes over 400 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across…


  • Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Manufacturer brands should take note of Amazon’s latest policy change for selling products on its marketplace. With many brands moving their ranges from Vendor to Seller Central, Amazon is beginning to enforce its Standards for Brands Selling in the Amazon Store policy. If you’re a…


  • How to Design a Profitable Amazon Vendor Portfolio Strategy

    How to Design a Profitable Amazon Vendor Portfolio Strategy

    Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace has the potential to…


  • What is Amazon CRaP? Definition, Causes and Solutions for Brands

    What is Amazon CRaP? Definition, Causes and Solutions for Brands

    Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in…


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