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What is Amazon CRaP? Definition, Causes and Solutions for Brands
Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in…
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How to Successfully Negotiate Cost Price Increases with Amazon (Step-by-Step)
Learn how to effectively negotiate cost price increases (CPIs) with your Amazon Vendor Manager. If you’re looking to improve your vendor margins on Amazon, chances are you plan to increase your cost prices. After all, Amazon will simply pass the cost increase on to the…
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5 Ways to Increase Your Average Selling Price (ASP) on Amazon
Looking for ways to improve your profitability on Amazon? Increasing your Average Selling Price (ASP) may be the most effective way to do it. The ASP is the average amount of money a company makes with each sale. In other words, it’s the total revenue…
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How to Increase Your Vendor Margins on Amazon
Protecting your vendor margins is critical to the success of your trading relationship with Amazon. If you are looking for proven strategies to increase your bottom line, look no further. Most consumer brands have seen fantastic growth with Amazon over the past twelve months. But…
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Voice Commerce – How to Sell More on Amazon with Alexa in 2025
Voice Commerce is on the rise. With more people using voice assistants than ever before, it’s time to explore how you can increase your ecommerce sales with Alexa in 2025. If you ever wondered: Then you’ve come to the right place. This guide will cover:…
The Consulterce Blog
Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.
“The go-to resource for staying updated on Amazon vendor strategies.”
Lauren Livak, Exec. Director, DSI