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The Complete Guide to Ecommerce Customer Experience (CX)
This is the complete guide to customer experience (CX) in ecommerce. If you’ve ever wondered: “How do I increase my sales and attract loyal customers?” …you might have thought about vouchers, email marketing or social media campaigns. In the end, those must be the quickest…
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What is Strategy? Definition, Components & Examples Explained
The success of any business is determined by the effectiveness of the strategy it follows. A strategy explains how a company plans to compete in a market and how it intends to grow at a profit. Businesses worldwide sell goods and services in competitive markets…
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The Ansoff Matrix (Product-Market Matrix): Definition, Model & Examples
Growing a business is no easy task. There are many strategies to choose from, but how do you know which one is best for your business? The Ansoff Matrix can help you find the answer. First introduced in 1957 by Igor Ansoff, the Ansoff Matrix…
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PESTLE Analysis: The Macro-Environmental Analysis Explained
Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and risks of their organisation’s macro environment. Events such as the Brexit referendum or the coronavirus pandemic have…
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The Product Life Cycle (PLC) – Definition, Stages & Models Explained
The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers to visualise the projected sales and profit development of their product portfolio. This allows them to proactively…
The Consulterce Blog
Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.
“The go-to resource for staying updated on Amazon vendor strategies.”
Lauren Livak, Exec. Director, DSI