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PESTLE Analysis: The Macro-Environmental Analysis Explained
Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and risks of their organisation’s macro environment. Events such as the Brexit referendum or the coronavirus pandemic have…
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The Product Life Cycle (PLC) – Definition, Stages & Models Explained
The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers to visualise the projected sales and profit development of their product portfolio. This allows them to proactively…
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Porter’s Five Forces Analysis: Definition, Model & Examples Explained
The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. Managers use it to better understand and counter the threats their company is facing. While it is rare for a company to be the only player in its industry,…
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The 8 Ecommerce Podcasts Actually Worth Your Time in 2025
Whether you are just starting out or are already an expert when it comes to selling online. This is the complete list of ecommerce podcasts you need to listen to in 2025. Podcasts are in trend right now. To help you navigate through the thousands…
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7 Ecommerce Myths That Kill Your Business (And What To Do Instead)
Myths are great to tell memorable stories. But in ecommerce, they can harm your operation and even take you out of business. Most ecommerce myths derive from inexperience, while others are just complete nonsense. This can leave you at risk of spending your time, money…