The Consulterce Blog

Growing a business is no easy task. There are many strategies to choose from, but how do you know which one is best for your business? The Ansoff Matrix can help you find the answer. First introduced in 1957 by Igor Ansoff, the Ansoff Matrix…

Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and risks of their organisation’s macro environment. Events such as the Brexit referendum or the coronavirus pandemic have…

The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers to visualise the projected sales and profit development of their product portfolio. This allows them to proactively…

The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. Managers use it to better understand and counter the threats their company is facing. While it is rare for a company to be the only player in its industry,…