Ecommerce · Strategy · Consulting
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The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It
Want to understand the profit impact of your Amazon listings? You’ve come to the right place. As an Amazon vendor, you know that managing your profitability can feel…
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What is Strategy? Definition, Components & Examples Explained
The success of any business is determined by the effectiveness of the strategy it follows. A strategy explains how a company plans to compete in a market and…
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The Ansoff Matrix (Product-Market Matrix): Definition, Model & Examples
Growing a business is no easy task. There are many strategies to choose from, but how do you know which one is best for your business? The Ansoff…
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PESTLE Analysis: The Macro-Environmental Analysis Explained
Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and…
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The Product Life Cycle (PLC) – Definition, Stages & Models Explained
The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers…