Is Amazon working for your business?
The leading marketplace is hard to ignore when it comes to selling online. In 2026, Amazon will average more than $85 million in sales per hour.
But while customers love the Amazon shopping experience, its business model has proven difficult for brands selling on the marketplace.
High commercial demands and rising costs to serve have brought most vendors to a turning point: It’s simply not practical to keep growing sales while profit margins are at an all-time low.
Luckily, you’ve come to the right place.
How I help multinational Amazon brands
Consulterce is my consultancy helping CPG & household brands make sense of Amazon – with a clear strategy, validated processes and the right methodologies.
Unlike other consultants, my services focus on profitable, scalable growth and the creation of effective business structures.
I help my clients with their:
- Amazon Go-to-Market Strategy,
- Annual Vendor Negotiations,
- Profitability Initiatives,
- Price-Pack Architecture,
- Channel Distribution Strategy,
- Performance Analytics,
- Organisational Transformation.
If you are a 1P vendor looking for an expert who can help increase your Amazon margins, look no further. I can help you with that.
Trusted by global brand leaders
We partnered with Martin to help advance both our Amazon growth plan and strategy. He is incredibly collaborative and knowledgeable on so many topics that are top of mind for vendors. I highly recommend working with Martin.
Wendy Salisko
Johnson & Johnson
The depth of Martin’s insight into the Amazon ecosystem has been a catalyst for our E-commerce teams, providing them with the strategic tools necessary to drive profitable growth and strengthen our key customer relationships. His work is now considered an essential component of our business strategy.
Stuart Hefernan
Pernod Ricard
Martin struck the balance perfectly between high-level insights as well as tangible, applicable examples. Engaging him as an external expert has strengthened the collaboration between our global & local teams moving forward.
Floriaan Gielis
adidas
Martin is a true master of his field who can simplify complex topics and deliver deep, relevant insights every time, enabling us to make better strategic decisions. He is an invaluable resource for understanding the Amazon landscape.
Esther H. Garzón
Colgate-Palmolive
Martin’s unparalleled expertise in Amazon strategy provided transformative insights that positioned our organisation for long-term success. He’s a true thought leader and invaluable partner for any organisation aiming to excel in the digital commerce landscape.
Tatsuya Kobayashi
Kao Corporation
With Martin, there are no vague insights or guesswork. Everything he brings to the table is fact-based, actionable, and ready to use. His professionalism, clarity, and collaborative mindset are truly rare.
Rodrigo Barcala
Groupe SEB
About Martin Heubel
Hi, I’m Martin Heubel – founder of Consulterce and independent strategy consultant, based in London, UK.
Prior to being a consultant, I was a Sr. Category Manager at Amazon. I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.
Today, my mission is to help 1P vendors protect and grow their profit margins with Amazon. I bring over ten years of hands-on experience, successfully advising CPG & Household brands master their bottom line.
If you want to run a more effective and profitable business, we should talk! I can help you with that.