Is Amazon working for your business?
The leading marketplace is hard to ignore when it comes to selling online. In 2025, Amazon will average more than $65 million in sales per hour.
But while customers love the Amazon shopping experience, its business model has proven difficult for brands selling on the marketplace.
High commercial demands and rising costs to serve have brought most vendors to a turning point: It’s simply not practical to keep growing sales while profit margins are at an all-time low.
Luckily, you’ve come to the right place.
How I help multinational Amazon brands
Consulterce is my consultancy helping CPG & household brands make sense of Amazon – with a clear strategy, validated processes and the right methodologies.
Unlike other consultants, my services focus on profitable, scalable growth and the creation of effective business structures.
I help my clients with their:
- Amazon Go-to-Market Strategy (1P/3P),
- Annual Vendor Negotiations,
- Profitability Initiatives,
- Marketplace & Channel Alignment,
- Performance Analytics,
- Organisational (Pan-EU) Transformation.
If you are a 1P vendor looking for an expert who can help increase your Amazon margins, look no further. I can help you with that.
Kind words from clients
We partnered with Martin to help advance both our Amazon growth plan and strategy. He is incredibly collaborative and knowledgeable on so many topics that are top of mind for vendors. I highly recommend working with Martin.
– Wendy Salisko
Johnson & Johnson
Martin struck the balance perfectly between high-level insights as well as tangible, applicable examples. Engaging him as an external expert has strengthened the collaboration between our global & local teams moving forward.
– Floriaan Gielis
adidas
I can highly recommend Martin to help support any brand’s 1P business plans, whether on the ground or more strategically when reviewing pan-EU or other business structure changes.
– Charlotte Bailey
Hero Group
Struggling with your 1P Amazon strategy? Martin is the best “go to” person – a strategic thinker and one of the best Amazon experts I had the pleasure of working with.
– Bożena Nawara-Borek
Bayer
Martin demonstrated solution-oriented strategies that addressed our needs effectively. His impressive knowledge was evident, and we can highly recommend Martin to help support any brand’s 1P business plans, whether at a local level, or a strategic pan-EU level.
– Bryony Evans
WD-40
Martin is a true professional – dedicated, focused and eager to help. We’ve been dealing with some crucial Vendor Central issues. His advice was spot on and I definitely recommend Martin’s consultation services to any vendors having their vital interests on Amazon.
– Damian Wiszowaty
Gonito
Martin is truly an expert in his field. We came to him with a complex business question and he was able to quickly assess the situation and provide us with really valuable insights about our path forward.
– Liz Branfman
Goodwipes
With Martin, there are no vague insights or guesswork. Everything he brings to the table is fact-based, actionable, and ready to use. His professionalism, clarity, and collaborative mindset are truly rare.
– Rodrigo Barcala
Groupe SEB
About Martin Heubel
Hi, I’m Martin Heubel – founder of Consulterce and ecommerce strategy consultant, based in London, UK.
Prior to being a consultant, I was a Sr. Category Manager at Amazon. I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.
Today, my mission is to help 1P vendors raise their profit margins with Amazon. I bring over nine years of hands-on experience, successfully advising CPG & Household brands master their bottom line.
If you want to run a more effective and profitable business, we should talk! I can help you with that.