Ecommerce · Strategy · Consulting

Helping Amazon Vendors Increase Their Profit Margins.

Strategy Consultancy for B2C Household & CPG Brands.

Join decision-makers from Coca-Cola, Nestlé & others and access expert advice to help you build a more profitable 1P Amazon business.

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Is Amazon working for your business?

The leading marketplace is hard to ignore when it comes to selling online. In 2024, Amazon will average more than $65 million in sales per hour.

But while customers love the Amazon shopping experience, its business model has proven difficult for brands selling on the marketplace.

High commercial demands and rising costs to serve have brought most vendors to a turning point: It’s simply not practical to keep growing sales while profit margins are at an all-time low.

Luckily, you’ve come to the right place.

How I help multinational Amazon brands

Consulterce is my consultancy helping CPG & household brands make sense of Amazon – with a clear strategy, validated processes and the right methodologies.

Unlike other consultants, my services focus on profitable, scalable growth and the creation of effective business structures.

I help my clients with their:

  • Digital Commerce Strategy,
  • Annual Vendor Negotiations,
  • Profitability Initiatives,
  • Marketplace & Channel Alignment,
  • Performance Analytics Practice,
  • Digital Transformation.

If you are a 1P vendor looking for an expert who can help increase your Amazon margins, look no further. I can help you with that.

Kind words from clients

Floriaan G. - Reference

❝ Martin struck the balance perfectly between high-level insights as well as tangible, applicable examples. Engaging him as an external expert has strengthened the collaboration between our global & local teams moving forward.

Floriaan Gielis

Charlotte B. Reference

❝ I can highly recommend Martin to help support any brand’s 1P business plans, whether on the ground or more strategically when reviewing pan-EU or other business structure changes.

Charlotte Bailey
Hero Group

Alan J Reference

❝ Martin delivered a fantastic Amazon workshop that really helped bring some clarity to a complex customer. Great delivery and strong content – I’d highly recommend.

Alan Jones
AG Barr

About Martin Heubel

Hi, I’m Martin Heubel – founder of Consulterce and ecommerce strategy consultant, based in London, UK.

Prior to being a consultant, I was a Sr. Category Manager at Amazon. I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.

Portrait Martin Heubel, Founder & Director Consulterce

Today, my mission is to help 1P vendors raise their profit margins with Amazon. I bring years of hands-on experience, successfully advising CPG & Household brands master their bottom line.

If you want to run a more effective and profitable business, we should talk! I can help you with that.