Independent Strategy Consulting
Helping Amazon Vendors Win Back Control of Their Profit Margins.
Proven advisory services for global brand leaders who want better Amazon margins, stronger negotiations, and a more profitable vendor relationship.
The challenge
Is Amazon working for your business?
The leading marketplace is hard to ignore. In 2026, Amazon will average more than $85 million in sales per hour.
But while customers love the Amazon shopping experience, its business model has proven difficult for brands selling on the marketplace. High commercial demands and rising costs to serve have brought most vendors to a turning point.
It’s simply not practical to keep growing sales while profit margins are at an all-time low. Luckily, you’ve come to the right place.
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What I do
How I help multinational Amazon brands
Consulterce is my consultancy helping CPG & household brands make sense of Amazon – with a clear strategy, validated processes and the right methodologies. If you are a 1P vendor looking for an expert who can increase your Amazon margins,
look no further. I can help you with your:
01 Amazon Go-to-Market Strategy
02 Annual Vendor Negotiations
03 Profitability Initiatives
04 Price-Pack Architecture
05 Channel Distribution Strategy
06 Performance Analytics
07 Organisational Transformation
Client voices
“We partnered with Martin to help advance both our Amazon growth plan and strategy. He is incredibly collaborative and knowledgeable on so many topics that are top of mind for vendors. I highly recommend working with Martin.”
Wendy Salisko
Johnson & Johnson
“The depth of Martin’s insight into the Amazon ecosystem has been a catalyst for our e-commerce teams, providing them with the strategic tools necessary to drive profitable growth and strengthen our key customer relationships. His work is now considered an essential component of our business strategy.”
Stuart Hefernan
Pernod Ricard
“Martin is a true master of his field who can simplify complex topics and deliver deep, relevant insights every time, enabling us to make better strategic decisions. He is an invaluable resource for understanding the Amazon landscape.”
Esther H. Garzón
Colgate-Palmolive
“Martin struck the balance perfectly between high-level insights and tangible, applicable examples. Engaging him as an external expert has strengthened the collaboration between our global & local teams.”
Floriaan Gielis
adidas
“With Martin, there are no vague insights or guesswork. Everything he brings to the table is fact-based, actionable, and ready to use. His professionalism, clarity, and collaborative mindset are truly rare.”
Tatsuya Kobayashi
Kao Corporation
About
Martin Heubel
Hi, I’m Martin Heubel – founder of Consulterce and independent strategy consultant based in London, UK.
Prior to being a consultant, I was a Senior Category Manager at Amazon, where I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing businesses.
Today, my mission is to help 1P vendors protect and grow their profit margins with Amazon. I bring over a decade of hands-on experience successfully advising CPG & household brands to master their bottom line.
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