Independent strategy consulting
Helping Amazon vendors win back control of their profit margins.
Industry-leading advisory services for brands seeking higher Amazon margins, greater negotiation leverage, and commercial clarity.
Is Amazon working for your business?
The leading marketplace is hard to ignore. In 2026, Amazon will average more than $90 million in sales per hour.
But while customers love the Amazon shopping experience, its business model has proven difficult for brands selling on the marketplace. High commercial demands and rising costs to serve have brought most vendors to a turning point.
It’s simply not practical to keep growing sales while profit margins are at an all-time low. That’s where my consulting services come in.
What I do
How I help multinational Amazon brands
With more than a decade of experience working inside Amazon and advising some of the world’s largest brands, I help organisations navigate complex commercial decisions, strengthen their negotiating position, and improve profitability. Key areas of support include:
- Annual Vendor Negotiations
- Profitability Initiatives
- Portfolio Differentiation
- Hybrid 1P/3P Assessment
- Commercial Business Reviews
Client voices
What brand leaders say
“The depth of Martin’s insight into the Amazon ecosystem has been a catalyst for our e-commerce teams, providing them with the strategic tools necessary to drive profitable growth and strengthen our key customer relationships. His work is now considered an essential component of our business strategy.”
Stuart HefernanPernod Ricard“Martin is a true master of his field who can simplify complex topics and deliver deep, relevant insights every time, enabling us to make better strategic decisions. He is an invaluable resource for understanding the Amazon landscape.”
Esther H. GarzónColgate-Palmolive“Martin struck the balance perfectly between high-level insights and tangible, applicable examples. Engaging him as an external expert has strengthened the collaboration between our global & local teams.”
Floriaan Gielisadidas