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The Product Life Cycle (PLC) – Definition, Stages & Models Explained

Author Martin Heubelby Martin Heubel · 25th January 2021

The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases … Continue Reading →


Porter’s Five Forces Analysis: Definition, Model & Examples Explained

Author Martin Heubelby Martin Heubel · 24th January 2021

The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. Managers use it to better understand and counter the … Continue Reading →


What is Strategy? Definition, Components & Examples Explained

Author Martin Heubelby Martin Heubel · 24th January 2021

The success of any business is determined by the effectiveness of the strategy it follows. A strategy explains how a company plans to compete in … Continue Reading →


The 5 Ecommerce Podcasts Actually Worth Your Time (2021)

Author Martin Heubelby Martin Heubel · 19th January 2021

Whether you are just starting out or are already an expert when it comes to selling online. This is the complete list of ecommerce podcasts … Continue Reading →


The Complete Guide to Ecommerce Customer Experience (CX)

Author Martin Heubelby Martin Heubel · 16th December 2020

This is the complete guide to customer experience (CX) in ecommerce. If you’ve ever wondered: “How do I increase my sales and attract loyal customers?” … Continue Reading →


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