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The Consulterce Blog

Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • How to Recession-Proof Your Amazon Vendor Business in 2025

    How to Recession-Proof Your Amazon Vendor Business in 2025

    The global ecommerce landscape is shifting. Tariffs and a changing geopolitical context require manufacturers to adapt. Especially with Amazon. Whether you’re managing a brand in the US, Asia, or Europe. The recent introduction of U.S. tariffs has already brought a great level of uncertainty to…


  • Subscribe and Save: The Complete Guide for Amazon Vendors

    Subscribe and Save: The Complete Guide for Amazon Vendors

    If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they won’t necessarily buy again from your brand. Your rivals compete on price and for similar keywords in the search on…


  • Should You Move from 1P Vendor to 3P Seller Central with Amazon?

    Should You Move from 1P Vendor to 3P Seller  Central with Amazon?

    Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller Central (3P) really the right move? It’s a question many business leaders are asking. Both models have changed significantly in…


  • Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025

    Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025

    If you’re selling to Amazon, you know that the online retailer remains focused on profitable growth in 2025. Whether it’s demands for cost price decreases or higher trade terms. Vendor Managers are sending extensive requests to 1P brands for margin support. With Amazon being one…


  • How to Negotiate Vendor Terms with Amazon in 2025 [Complete Guide]

    How to Negotiate Vendor Terms with Amazon in 2025 [Complete Guide]

    Vendor negotiations with Amazon can feel overwhelming and complex to manage. But don’t worry! In this guide, you’ll gain clarity about what to expect and how to prepare and negotiate your trade terms with the online retailer. If you sell through Vendor Central on Amazon,…


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