Service
Strategy Consulting for Ambitious Amazon Brands
Bring focus, clarity, and direction to your Amazon business. Always result-oriented and grounded in data-driven advice.
The challenge
Your Amazon growth is hurting your margins
Growth on Amazon used to be straightforward. List products, accept trade terms, and let the volume do the work. For most vendors, those days are over. Costs have compounded, terms have tightened, and the commercial model seems broken.
The real issue isn’t tactical. It’s structural. Your go-to-market model no longer fits how Amazon operates today. Your teams are organised around internal priorities. Decisions about pricing, distribution, and portfolio are being made in silos, without a clear view of the P&L impact across your vendor business.
methodology
My strategy consulting process at a glance
Step 01
Opportunity Assessment
A structured review of your commercial setup, trade terms, and ways of working to understand where you are today and where the highest-impact opportunities sit.
Step 02
Option Development
I develop a set of strategic options tailored to your situation, each with a clear business case, financial trade-offs, and resource implications.
Step 03
Strategy Formulation
Together with your leadership team, we select the right path forward and translate it into a concrete strategy with priorities, timelines, and ownership.
Step 04
Implementation and Optimisation
I support your teams through execution, track progress against agreed targets, and help refine the approach as conditions evolve.
The outcome
Objective insights into your Amazon business
Too often, decisions are influenced by agencies who benefit from increased spend, not improved margins. That creates a bias toward action over impact, where more media, more content, or more promotions are seen as progress, even when they dilute your customer P&L.
My advisory services do the opposite. They offer a clear, objective view of your vendor business. Insight that cuts through internal silos, connects commercial decisions to financial outcomes, and shows where value is really being created or lost. Allowing you to make high-stakes decisions with confidence.
“With Martin, there are no vague insights or guesswork. Everything he brings to the table is fact-based, actionable, and ready to use. His professionalism, clarity, and collaborative mindset are truly rare.”
Rodrigo Barcala
Groupe SEB
Investment
Tailored to your needs and scope
Every engagement is designed around your specific commercial setup, organisational complexity, and strategic objectives. To discuss your project, please schedule an introduction by clicking the button below.