About
Hi, I’m Martin Heubel
I’m an independent advisor to 1P brands looking to grow their vendor margins with Amazon.
Before founding Consulterce, I spent years as a Senior Vendor Manager at Amazon, working directly with brands like Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.
I left with a clear view of how Amazon’s commercial systems actually work – and how most vendors are leaving significant margin on the table.
Today, I run Consulterce, advising CPG and household brands on how to protect and grow their bottom line through advanced negotiation, assortment, and go-to-market strategies.
As seen in
Featured in
Podcast appearances
- Automated Amazon AVNs: Digital Shelf Insider
- Staying in control during AVNs: Beyond The Buy Box
- The great Amazon vendor update: Let’s Talk Marketplace
- Your 90-day AVN checklist: Carbon6
- Preparing for AVNs: Ecommerce Braintrust
- Defensive selling for vendors: Ecommerce Nurse
- Protecting your profitability: Digital Shelf Institute
- Amazon’s business model: Digital Deep Dive
Press contributions
- Reshaping Amazon’s grocery strategy: Reuters
- Pushing 1P suppliers for cost cuts: Financial Times
- Grocery ambitions stumble in Britain: Reuters
- Temu vs Amazon’s US pricing power: Financial Times
- Amazon UK investigated under GSCOP: The Grocer
- Fighting cost price increases in the U.S.: WSJ
- Tariffs force Amazon into a balancing act: Forbes
- Terminating smaller 1P accounts: Retail Brew