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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • The Lost Buy Box Fallacy

    The Lost Buy Box Fallacy

    Let’s face it: Your organisation has built lasting relationships with all kinds of retail partners over the years. Wholesalers, distributors, and retailers all count into your vast distribution network. So of course, they all have their unique way of doing business with you. Some sell directly to consumers,…

    Portfolio Management

    ·

    10 September 2025

  • How to Negotiate Vendor Terms with Amazon in 2025 [Complete Guide]

    How to Negotiate Vendor Terms with Amazon in 2025 [Complete Guide]

    Vendor negotiations with Amazon can feel overwhelming and complex to manage. But don’t worry! In this guide, you’ll gain clarity about what to expect and how to prepare and negotiate your trade terms with the online retailer. If you sell through Vendor Central on Amazon, you know the…

    Retail Strategies

    ·

    10 September 2025

  • How to Successfully Negotiate Cost Price Increases with Amazon

    How to Successfully Negotiate Cost Price Increases with Amazon

    Learn how to effectively negotiate cost price increases (CPIs) with your Amazon Vendor Manager. If you’re looking to improve your vendor margins on Amazon, chances are you plan to increase your cost prices. After all, Amazon will simply pass the cost increase on to the end customer, right?…

    Retail Strategies

    ·

    8 September 2025

  • How to Run Effective Amazon Business Reviews (Step-by-Step Guide)

    How to Run Effective Amazon Business Reviews (Step-by-Step Guide)

    If you want to grow your Amazon sales and profit margins, you need reporting structures that allow your teams to monitor your account performance and inform their decisions in real-time. Yet most brands struggle because their teams either lack visibility into their own performance or cannot connect it…

    Business Reporting

    ·

    22 August 2025

  • Global Amazon Survey: Key Insights From Annual Vendor Negotiations in 2025

    Global Amazon Survey: Key Insights From Annual Vendor Negotiations in 2025

    No, it’s not just you: 2025 has been a turbulent year for Amazon vendors so far. Geopolitical tensions and newly introduced U.S. tariffs have added pressure to already complex vendor negotiations. These external shocks have forced many brands to revisit their investment strategies and cost structures with Amazon.…

    Market Research

    ·

    30 June 2025

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