By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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The Lost Buy Box Fallacy
Let’s face it: Your organisation has built lasting relationships with all kinds of retail partners over the years. Wholesalers, distributors, and retailers all count into your vast distribution network. So of course, they all have their unique way of doing business with you. Some sell directly to consumers, others sell to smaller retailers. And some…
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How to Successfully Negotiate Cost Price Increases With Amazon
Learn how to effectively negotiate cost price increases (CPIs) with your Amazon Vendor Manager. If you’re looking to improve your vendor margins on Amazon, chances are you plan to increase your cost prices. After all, Amazon will simply pass the cost increase on to the end customer, right? Wrong! Amazon is a price follower, meaning…
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How to Run Effective Amazon Business Reviews (Step-by-Step Guide)
If you want to grow your Amazon sales and profit margins, you need reporting structures that allow your teams to monitor your account performance and inform their decisions in real-time. Yet most brands struggle because their teams either lack visibility into their own performance or cannot connect it with Amazon’s. Dashboards can help, but data…
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Global Amazon Survey: Key Insights From Annual Vendor Negotiations in 2025
No, it’s not just you: 2025 has been a turbulent year for Amazon vendors so far. Geopolitical tensions and newly introduced U.S. tariffs have added pressure to already complex vendor negotiations. These external shocks have forced many brands to revisit their investment strategies and cost structures with Amazon. But despite the macroeconomic uncertainty, Vendor Managers…
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How to Recession-Proof Your Amazon Vendor Business in 2026
The global ecommerce landscape is shifting. Tariffs and a changing geopolitical context require manufacturers to adapt. Especially with Amazon. Whether you’re managing a brand in North America, Asia, or Europe: U.S. tariffs and the Middle Eastern conflict have introduced a great level of uncertainty to most manufacturing brands. On top of that, currency fluctuations and…
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