By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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Subscribe and Save: The Complete Guide for Amazon Vendors
If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they […]
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Should You Move from 1P Vendor to 3P Seller Central with Amazon?
Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller […]
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Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025
If you’re selling to Amazon, you know that the online retailer remains focused on profitable growth in 2025. Whether it’s demands for cost price decreases […]
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Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits
Looking for ways to protect your sales and margins in negotiations with Amazon? Explore these 5 proven defensive selling strategies. Being an Amazon vendor isn’t […]
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The Complete Guide to Cost Support and Margin Funding Agreements With Amazon
Whether it’s to accept a cost price increase or to address a declining Net PPM. Cost Support Agreements (CSAs) have become the preferred choice in […]
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