By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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Subscribe and Save: The Complete Guide for Amazon Vendors
If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they won’t necessarily buy again from your brand. Your rivals compete on price and for similar keywords in the search on Amazon. Increasing the risk of losing the sale to one…
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Should You Move from 1P Vendor to 3P Seller Central with Amazon?
Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller Central (3P) really the right move? It’s a question many business leaders are asking. Both models have changed significantly in recent years. And with a surge of new sellers during…
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Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025
If you’re selling to Amazon, you know that the online retailer remains focused on profitable growth in 2025. Whether it’s demands for cost price decreases or higher trade terms. Vendor Managers are sending extensive requests to 1P brands for margin support. With Amazon being one of the largest customers for most manufacturing brands, this makes…
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Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits
Looking for ways to protect your sales and margins in negotiations with Amazon? Explore these 5 proven defensive selling strategies. Being an Amazon vendor isn’t easy. Whether you’re negotiating vendor terms or a cost price increase with your Vendor Manager… Amazon’s margin demands often exceed the investment you can offer the online retailer. But if…
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The Complete Guide to Cost Support and Margin Funding Agreements With Amazon
Whether it’s to accept a cost price increase or to address a declining Net PPM. Cost Support Agreements (CSAs) have become the preferred choice in the tool belt of Amazon buyers. But what sounds good on paper can dilute the profitability of 1P vendors quickly. Pricing errors and overstock markdowns get funded with CSAs and…
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