Amazon 101

If you’re trading with Amazon, you know that the online retailer regularly offers to place bulk buys (aka Spectra buys) in exchange for cost price discounts. Bulk buys offer brands an opportunity to increase their sell-in to Amazon. But the associated costs can cause significant problems down the line. So if you ever wondered whether…

Most first-party vendors believe they’re one breakthrough away from a true partnership with Amazon. They’re wrong. You might disagree, so hear me out. A few weeks ago, I found myself presenting to the board of a Fortune 500 company. Their business was performing well on Amazon. They were on track to reach their annual growth…

Let’s face it: Your organisation has built lasting relationships with all kinds of retail partners over the years. Wholesalers, distributors, and retailers all count into your vast distribution network. So of course, they all have their unique way of doing business with you. Some sell directly to consumers, others sell to smaller retailers. And some…

Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller Central (3P) really the right move? It’s a question many business leaders are asking. Both models have changed significantly in recent years. And with a surge of new sellers during…

This Amazon Glossary includes over 400 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across when selling on the world’s largest marketplace. Make sure to…