Amazon 101

  • Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Manufacturer brands should take note of Amazon’s latest policy change for selling products on its marketplace. With many brands moving their ranges from Vendor to Seller Central, Amazon is beginning to enforce its Standards for Brands Selling in the Amazon Store policy. If you’re a manufacturer brand and want to know how this policy may…

  • What is Amazon CRaP? Definition, Causes and Solutions for Brands

    What is Amazon CRaP? Definition, Causes and Solutions for Brands

    Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in unprofitable margins that lead to CRAP status. Once an item…

  • The 12 Best Books for Amazon Vendors in 2026

    The 12 Best Books for Amazon Vendors in 2026

    This is the must-read list of the best ecommerce books in 2026. The books in this list will teach you: No matter if you’re a beginner or an advanced seller on Amazon, Shopify & Co: If you want to learn how to run an ecommerce business, you’ll love this list of books to dig your…

  • Profit Margins: Definition, Formulas and Examples [Including Calculator]

    Profit Margins: Definition, Formulas and Examples [Including Calculator]

    Profit margins are one of the most important metrics to keep track of when selling products online. Today, we’re taking a closer look at their definition, formulas and concrete examples. If you want to understand your business’s profitability, you will quickly come across the term profit margin. It expresses how much your company earns as…

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