Business Analytics

If you want to grow your Amazon sales and profit margins, you need reporting structures that allow your teams to monitor your account performance and inform their decisions in real-time. Yet most brands struggle because their teams either lack visibility into their own performance or cannot connect it with Amazon’s. Dashboards can help, but data…

Want to measure your success on Amazon Vendor Central? Then these 12 KPIs should be part of your business reviews. Let’s face it: Measuring success on Amazon can feel like an overwhelming task. With countless metrics to choose from, your teams need to focus on the Key Performance Indicators (KPIs) that really make the difference.…

Are you losing sales to 3P Sellers while selling on Vendor Central? In this article, you’ll learn effective strategies to win back the Buy Box. When selling your products on Amazon, winning the Buy Box may be one of the most critical elements in your journey to success with the online retailer. Because if you…

If you’re looking to grow your vendor business with Amazon, having access to the right data insights is key. Thankfully, Vendor Central offers a Retail Analytics dashboard to inform your strategy with the online retailer. So if you’re wondering how to get the most out of Amazon’s Retail Analytics (ARA), or just want to learn…