Portfolio Management

If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they won’t necessarily buy again from your brand. Your rivals compete on price and for similar keywords in the search on Amazon. Increasing the risk of losing the sale to one…

Want to increase your sales and reduce out-of-stock rates on Amazon? You’ve come to the right place. Planning shopper demand and managing product availability with Amazon is no easy task. The ecommerce giant is known for short delivery windows, volatile forecasts, and lower stock holding than most other retailers. Yet, Vendor Managers and AVS will…

Learn how to launch exclusive products with Amazon and avoid common pitfalls most vendors encounter along the way. If you’re reading this article, chances are you have had enough of Amazon’s price matching algorithm. To escape it, many brands consider launching exclusive products with the online marketplace. But what sounds simple on paper often turns…

Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace has the potential to erode margins year after year. However, most organisations neglect the…

Looking for ways to improve your profitability on Amazon? Increasing your Average Selling Price (ASP) may be the most effective way to do it. The ASP is the average amount of money a company makes with each sale. In other words, it’s the total revenue divided by the number of items sold in any given…