By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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The Big Amazon Vendor Study: Industry Insights & Key Statistics (2024)
Want to know everything there is to know about Amazon Vendor in 2024? You’ve come to the right place. So I recently joined forces with the fine folks from Stratably to better understand what keeps Amazon suppliers up at night. We asked about their business model setup. We asked about their biggest challenges. And we…
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ASP Compression Analysis: Exposing the Cost Price Potential of Amazon Vendors
As a 1P vendor, you know that increasing your cost prices with Amazon can be difficult. The online retailer’s price-follower strategy adds complexity to the process of updating your cost structures. And even if your cost increase is accepted, products may get delisted due to low profitability. What’s more, even agencies and consultants often don’t…
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How Vendors Can Improve Product Availability on Amazon
Want to increase your sales and reduce out-of-stock rates on Amazon? You’ve come to the right place. Planning shopper demand and managing product availability with Amazon is no easy task. The ecommerce giant is known for short delivery windows, volatile forecasts, and lower stock holding than most other retailers. Yet, Vendor Managers and AVS will…
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12 KPIs Amazon Vendors Need to Measure for Profitable Growth
Want to measure your success on Amazon Vendor Central? Then these 12 KPIs should be part of your business reviews. Let’s face it: Measuring success on Amazon can feel like an overwhelming task. With countless metrics to choose from, your teams need to focus on the Key Performance Indicators (KPIs) that really make the difference.…
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Winning the Amazon Buy Box: 5 Proven Strategies for Vendors in 2026
Are you losing sales to 3P Sellers while selling on Vendor Central? In this article, you’ll learn effective strategies to win back the Buy Box. When selling your products on Amazon, winning the Buy Box may be one of the most critical elements in your journey to success with the online retailer. Because if you…
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