By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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The Complete Guide to Amazon Chargebacks in 2026
Looking for answers to all your questions about Amazon vendor chargebacks? You’re in the right place! Amazon is known for its strict process requirements for brands selling on its marketplace. They aim to ensure efficient operations and timely order fulfilment for end customers. However, the enforcement of these rules is a source of friction between…
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Amazon Retail Analytics: The Complete Guide for Vendors in 2026
If you’re looking to grow your vendor business with Amazon, having access to the right data insights is key. Thankfully, Vendor Central offers a Retail Analytics dashboard to inform your strategy with the online retailer. So if you’re wondering how to get the most out of Amazon’s Retail Analytics (ARA), or just want to learn…
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The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It
Want to understand the profit impact of your Amazon listings? You’ve come to the right place. As an Amazon vendor, you know that managing your profitability can feel like an overwhelming task. After all, hundreds of factors impact your vendor margins. But whether it is pricing headwinds or market-driven promotions: The profit level of your…
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Exclusive Products on Amazon: The Complete Guide for Vendors
Learn how to launch exclusive products with Amazon and avoid common pitfalls most vendors encounter along the way. If you’re reading this article, chances are you have had enough of Amazon’s price matching algorithm. To escape it, many brands consider launching exclusive products with the online marketplace. But what sounds simple on paper often turns…
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Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know
This Amazon Glossary includes over 400 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across when selling on the world’s largest marketplace. Make sure to…
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