By Martin Heubel
Featured Insights
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitable growth.
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Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers
Manufacturer brands should take note of Amazon’s latest policy change for selling products on its marketplace. With many brands moving their ranges from Vendor to Seller Central, Amazon is beginning to enforce its Standards for Brands Selling in the Amazon Store policy. If you’re a manufacturer brand and want to know how this policy may…
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How to Design a Profitable Amazon Vendor Portfolio Strategy
Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace has the potential to erode margins year after year. However, most organisations neglect the…
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What is Amazon CRaP? Definition, Causes and Solutions for Brands
Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in unprofitable margins that lead to CRAP status. Once an item…
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5 Ways to Increase Your Average Selling Price (ASP) on Amazon
Looking for ways to improve your profitability on Amazon? Increasing your Average Selling Price (ASP) may be the most effective way to do it. The ASP is the average amount of money a company makes with each sale. In other words, it’s the total revenue divided by the number of items sold in any given…
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How to Increase Your Vendor Margins on Amazon
Protecting your vendor margins is critical to the success of your trading relationship with Amazon. If you are looking for proven strategies to increase your bottom line, look no further. Most consumer brands have seen fantastic growth with Amazon over the past twelve months. But increasing commercial demands and volatile markets have caused profits to…
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