Struggling with your 1P Amazon strategy? Martin is the best “go to” person – a strategic thinker and one of the best Amazon experts I had the pleasure of working with.

– Bożena Nawara-Borek
Bayer HealthCare
Comprehensive Amazon Vendor Audit
Want certainty in your commercial decisions with Amazon? Receive detailed insights into the performance of your portfolio, trade terms, growth and profit margins with precise recommendations on how to optimise your vendor business.
£20,000+
Annual Vendor Negotiation Training
Need a proven blueprint that allows you to effectively prepare and conduct your annual vendor negotiations with Amazon? I will teach you how to navigate the complex JBP process and protect your margins while achieving the desired results.
£7,500 Enrolment Open
Benchmarking Diagnostic
Want to compare your vendor performance to industry benchmarks and competitors? Benchmarking Diagnostic measures your business against over 100 data points, supported by dedicated counselling and a proprietary dashboard that lets you keep track of your improvements over time.
£5,000
Leadership & Capability Workshops
Struggling to align your sales or leadership team with Amazon’s ways of working? My tailored workshops provide an outside perspective and actionable strategies to help clarify priorities, define resource needs, and empower your team to move forward with confidence.
£3,500+
Strategy Consulting Projects
Has your Amazon business turned into a complex distribution channel with unsustainable cost-to-serve? I offer tailored consulting engagements for brands looking to increase their profits, gain clarity and improve their trade with Amazon.
Price on request
About Martin Heubel
Hi, I’m Martin Heubel – founder of Consulterce and ecommerce strategy consultant, based in London, UK.
Prior to being a consultant, I was a Sr. Category Manager at Amazon. I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.

Today, my mission is to help 1P vendors raise their profit margins with Amazon. I bring over nine years of hands-on experience, successfully advising CPG & Household brands master their bottom line.
If you want to run a more effective and profitable business, we should talk! I can help you with that.