Service
Amazon Vendor Negotiation Training
Want better results from your next vendor negotiation? My training teaches your teams proven ways to secure profitable trade agreements and get their previously ignored asks heard.
The challenge
Annual negotiations shouldn’t feel like a losing battle
Most vendors dread the time of Annual Vendor Negotiations (AVNs). Every year, Vendor Managers complain about your Net PPM. Your cost-to-serve keeps rising, net margins keep shrinking and the relationship feels increasingly transactional.
AVN outcomes don’t fail because of effort. They fail because most negotiation playbooks weren’t built for how Amazon operates. My AVN training changes that. It gives your teams a battle-tested, structured approach to navigate annual negotiations, protect your margins, and handle AVNs with clarity and confidence.
Training lessons
Six lessons designed to level the playing field
Lesson 01
The State of Amazon
How Amazon’s renewed focus on profitability and process automation reshapes the relationship with suppliers in the age of AI.
Lesson 02
Commercial Implications
Why and how 1P vendors must adjust their business development strategies across pricing, portfolio, and operations to gain leverage in negotiations.
Lesson 03
Profitability Management
Understanding Amazon’s P&L and how to manage your Vendor Manager’s Net PPM and CM focus, turning cost-support asks into margin wins.
Lesson 04
Negotiation Fundamentals
Industry-leading frameworks to help your teams identify pain points, improve the ROI of trade terms and prepare their negotiation business case.
Lesson 05
Mastering the AVN Process
A step-by-step playbook on how to maximise the commercial value from each negotiation phase, countering hidden Amazon tactics and closing profitably.
Lesson 06
Q&A
A 1-hour Q&A dedicated to discussing your AVN strategy and answering your team’s toughest negotiation questions.
The outcome
Why this training is different
This isn’t a generic Amazon workshop or pre-recorded course. It’s a live, interactive session, designed specifically for 1P vendors undergoing annual negotiations. Sessions are brand-exclusive and subject to an NDA. You can bring your entire team and you will receive all materials after completion of the workshop.
The included Q&A allows your team to ask any questions they may have when preparing their business case. With ten years of experience negotiating and advising hundreds of AVNs, my approach is grounded in what actually works – and a track record of consistently exceeding negotiation targets.
Investment
Secure Your Spot
7,500 GBP ex VAT · Full-day workshop including Q&A
Many of my clients have seen a return of 20-25x their investment from the Q&A session alone. If that sounds like a good fit, you can apply for the 2026 AVN cycle via the button below. In-person engagements are available upon request.
Limited availability – sessions are confirmed on a first-come, first-served basis.