Service
Executive Strategy Workshops
Want your leadership team aligned on how to profitably grow your Amazon business? My executive workshops give your business the clarity and structure to make better strategic decisions with Amazon.
The challenge
Gain clarity and focus in times of uncertainty
Amazon impacts more functions than most retailers. Pricing, logistics, marketing, finance. They all feed into your customer P&L. But in most organisations, those teams operate with different assumptions about how Amazon works, what good looks like, and where the business should be heading.
Without a shared framework, it’s difficult to challenge legacy decisions or set a clear direction. How should your teams be structured? What portfolio strategies realistically work for multinational vendors? What’s the right balance between 1P and 3P?
My executive workshops provide real-world answers.
Trusted by leading brands





Amazon audit
What to expect
Workshop 01
Amazon’s AI Business Transformation
Understanding the commercial implications for manufacturer brands of Amazon’s AI evolution into an algorithm-led retailer.
Workshop 02
Pan-EU Organisational Alignment
Advanced strategies and best practice benchmarks for designing an agile Amazon EU organisation.
Workshop 03
Amazon 1P vs 3P Governance
An unbiased overview of the advantages and risks when considering a 3P/hybrid go-to-market setup with Amazon.
Workshop 04
Profitable Portfolio Strategies
Clear strategic frameworks on how to design a future-proof portfolio that meets the realities of Amazon as an online marketplace and price-follower.
Workshop 05
Inconvenient Truths for 1P Vendors
An in-depth analysis of why Amazon cannot be treated like any other retailer and how 1P brands must adapt to these new ways of working.
Workshop 06
Tailored Workshops
Need a custom workshop or training for your teams? Reach out for a tailored session that matches your commercial priorities.
The outcome
Built for cross-functional leadership teams
These workshops bring together decision-makers from sales, marketing, finance, and supply chain – ensuring alignment across all functions that directly or indirectly impact your Amazon customer P&L.
Participants leave with a shared understanding of what’s holding the business back, greater clarity on strategic priorities, and practical next steps tailored to your specific trading context.
“Martin is a true thought leader whose depth of knowledge and forward-thinking guidance make him an invaluable partner for any organisation aiming to excel in the digital commerce landscape.”
Tatsuya KobayashiKao CorporationInvestment
Secure your spot
Executive workshops can be held virtually or in person. Session formats start from £4,000 excluding VAT. If your business is working through a strategic decision on Amazon and could use a structured way to get aligned, get in touch.