Service
Executive Strategy Workshops
Want an independent view on how to grow your Amazon business profitably? My workshops give your leadership team the clarity they need, drawing on years of experience across categories, organisations, and inside Amazon.
The challenge
Gain clarity and focus in times of uncertainty
Amazon touches more functions than most retailers. Pricing, logistics, marketing, finance. They all feed into your customer P&L. But in most organisations, those teams operate with different assumptions about how Amazon works, what good looks like, and where the business should be heading.
Progress stalls. And you’re left with more questions than answers. How should your teams be structured at a time when Amazon automates its business? What portfolio strategies work in the real-world to protect your bottom line? Should you switch from Vendor to Seller Central or consider a hybrid approach to diversify your business?
My workshops are designed to answer these questions with confidence.
Workshop Topics
Sessions at a glance
Workshop 01
Amazon’s AI Retail Transformation
How Amazon’s shift towards algorithm-led buying, pricing, and vendor management is reshaping the commercial model for manufacturer brands.
Workshop 02
Pan-EU Organisational Alignment
Practical frameworks and best practice benchmarks for designing an Amazon organisation that works across markets without creating unnecessary complexity.
Workshop 03
Amazon 1P vs 3P Governance
An unbiased assessment of the advantages, risks, and operational implications when considering a change to your 1P/3P go-to-market setup with Amazon.
Workshop 04
Profitable Portfolio Strategies
How to design a profitable portfolio that reflects the realities of Amazon as an online marketplace and price-follower, rather than a traditional retail partner.
Workshop 05
Inconvenient Truths for 1P Vendors
A candid analysis of why Amazon cannot be treated like any other retailer and how 1P brands must adapt to these new ways of working.
Workshop 06
Tailored Workshops
Have a specific challenge your leadership team needs to work through? I also design sessions around your unique commercial context and questions.
The outcome
Strategic clarity that turns insight into action
My workshops bring together decision-makers from sales, marketing, finance, and supply chain – ensuring alignment across all functions that impact your Amazon customer P&L.
Participants leave with a shared understanding of what’s holding the business back, clarity on strategic priorities, and practical next steps tailored to your specific trading context. Allowing your leadership to make high-stakes Amazon decisions with confidence.
“Martin’s unparalleled expertise in Amazon strategy and operations provided transformative insights that positioned our organisation for long-term success. His ability to articulate the strategic importance of Amazon at a global scale not only influenced senior leadership engagement but also reshaped our approach to financial rigour, ensuring sustainable and profitable growth.”
Tatsuya Kobayashi
Kao Corporation
Investment
Secure Your Spot
Executive workshops can be held virtually or in person. Session formats start from £5,000 excluding VAT. If your business is working through a strategic decision on Amazon and you need an independent perspective to move things forward, get in touch.