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The Ansoff Matrix (Product-Market Matrix): Definition, Model & Examples
Growing a business is no easy task. There are many strategies to choose from, but how do you know which one is best for your business? The Ansoff Matrix can help you find the answer. First introduced in 1957 by Igor Ansoff, the Ansoff Matrix (also: Product-Market Matrix,…
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PESTLE Analysis: The Macro-Environmental Analysis Explained
Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and risks of their organisation’s macro environment. Events such as the Brexit referendum or the coronavirus pandemic have had a significant…
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The Product Life Cycle (PLC) – Definition, Stages & Models Explained
The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers to visualise the projected sales and profit development of their product portfolio. This allows them to proactively plan the necessary…
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Porter’s Five Forces Analysis: Definition, Model & Examples Explained
The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. Managers use it to better understand and counter the threats their company is facing. While it is rare for a company to be the only player in its industry, other market players…
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The 8 Ecommerce Podcasts Actually Worth Your Time in 2025
Whether you are just starting out or are already an expert when it comes to selling online. This is the complete list of ecommerce podcasts you need to listen to in 2025. Podcasts are in trend right now. To help you navigate through the thousands of available shows…
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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.
“The go-to resource for staying updated on Amazon vendor strategies.”
Lauren Livak, Exec. Director, DSI