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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • The Ansoff Matrix (Product-Market Matrix): Definition, Model & Examples

    The Ansoff Matrix (Product-Market Matrix): Definition, Model & Examples

    Growing a business is no easy task. There are many strategies to choose from, but how do you know which one is best for your business? The Ansoff…

    Strategy Frameworks
  • PESTLE Analysis: The Macro-Environmental Analysis Explained

    PESTLE Analysis: The Macro-Environmental Analysis Explained

    Unstable market conditions are one of the biggest threats to the success of any company. For decades, managers have used the PESTLE framework to assess the opportunities and…

    Strategy Frameworks
  • The Product Life Cycle (PLC) – Definition, Stages & Models Explained

    The Product Life Cycle (PLC) – Definition, Stages & Models Explained

    The Product Life Cycle (PLC) has become a leading concept to successfully establish products and services on the market. The PLC consists of different phases that allow managers…

    Strategy Frameworks
  • Porter’s Five Forces Analysis: Definition, Model & Examples Explained

    Porter’s Five Forces Analysis: Definition, Model & Examples Explained

    The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. Managers use it to better understand and counter the threats their company…

    Strategy Frameworks
  • The 8 Ecommerce Podcasts Actually Worth Your Time in 2026

    The 8 Ecommerce Podcasts Actually Worth Your Time in 2026

    Whether you are just starting out or are already an expert when it comes to selling online. This is the complete list of ecommerce podcasts you need to…

    Ecommerce Resources
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