Struggling to make sense of Amazon’s complex vendor negotiations?

If you manage an Amazon 1P business, you know how quickly trade negotiations can spiral into complexity. Multiple investment asks. Cross-country rate variations. Disparate Excel sheets that don’t tie together.

Meanwhile you’re expected to make high-stakes investment calls, often without full visibility into your true cost-to-serve Amazon or your Net PPM impact.

Multi-market negotiations add to the complexity, especially when trying to assess the Net PPM impact of your retail investments across the North American and Pan-EU region.

What if there was a tool that removed all doubt from your investment decisions?

How much time would you save if you had one tool to easily organise your trade terms, Amazon’s AVN proposals and plan your investment decisions?

What if you knew exactly how your planned cost price increase and investment changes affect Amazon’s Net PPM?

There’s good news:

Model the impact of trade terms and cost price changes in seconds, not hours.

This calculator gives you one streamlined Excel tracker to model and quantify the financial effect of every trade term you agree with Amazon.

Whether you’re reviewing AVN proposals, cost price increases, or multi-country terms. This tool lets you scenario-plan with precision and negotiate with confidence.

The benefits at a glance:

• Consolidate all Amazon 1P trade investments in one structured view.
• Track Amazon’s asks, proposals, and your counter with full transparency.
• Quantify your total cost-to-serve Amazon, including trade terms, shortages, chargebacks, and ads.
• See how price or investment changes affect Net PPM, down to the basis point.
• Identify which investments drive profitability and which dilute margin.
• Compare and plan trade terms across multiple markets in a single view.
• See how each investment flows through your Amazon account P&L.
• Benchmark total investments across markets in seconds.
• Add notes and rationale to shape a consistent negotiation narrative.
• Gain decision-ready insights that support data-backed AVN discussions.

Tracker Preview

You receive both a single market and multi-country tracker, which is ideal if you negotiate across North American or European markets with Amazon 1P.

About Martin Heubel

Hi, I’m Martin Heubel – founder of Consulterce and independent strategy consultant, based in London, UK.

Prior to being a consultant, I was a Sr. Category Manager at Amazon. I worked with Nestlé, Mondelēz, Mars and many others to turn their digital retail operations into high-performing, eight-figure businesses.

Today, my mission is to help 1P vendors raise their profit margins with Amazon. I bring over a decade of hands-on experience, successfully advising CPG & Household brands master their bottom line.

If you want to run a more effective and profitable business, we should talk! I can help you with that.