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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • How to Recession-Proof Your Amazon Vendor Business in 2025

    How to Recession-Proof Your Amazon Vendor Business in 2025

    The global ecommerce landscape is shifting. Tariffs and a changing geopolitical context require manufacturers to adapt. Especially with Amazon. Whether you’re managing a brand in the US, Asia, or Europe. The recent introduction of U.S. tariffs has already brought a great level of uncertainty to most manufacturing brands.…

    Retail Strategies

    ·

    7 September 2025

  • Subscribe and Save: The Complete Guide for Amazon Vendors

    Subscribe and Save: The Complete Guide for Amazon Vendors

    If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they won’t necessarily buy again from your brand. Your rivals compete on price and for similar keywords in the search on Amazon. Increasing the…

    Business Development

    ·

    7 September 2025

  • Should You Move from 1P Vendor to 3P Seller  Central with Amazon?

    Should You Move from 1P Vendor to 3P Seller Central with Amazon?

    Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller Central (3P) really the right move? It’s a question many business leaders are asking. Both models have changed significantly in recent years. And…

    Business Development

    ·

    13 June 2025

  • Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025

    Amazon Vendor Negotiation Study: Early Insights and Trends of AVNs in 2025

    If you’re selling to Amazon, you know that the online retailer remains focused on profitable growth in 2025. Whether it’s demands for cost price decreases or higher trade terms. Vendor Managers are sending extensive requests to 1P brands for margin support. With Amazon being one of the largest…

    Market Research

    ·

    18 February 2025

  • Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits

    Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits

    Looking for ways to protect your sales and margins in negotiations with Amazon? Explore these 5 proven defensive selling strategies. Being an Amazon vendor isn’t easy. Whether you’re negotiating vendor terms or a cost price increase with your Vendor Manager… Amazon’s margin demands often exceed the investment you…

    Retail Strategies

    ·

    2 April 2025

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