By Martin Heubel
Industry-leading perspectives on Amazon vendor strategy, trade negotiations, and profitability — grounded in 10+ years of hands-on experience.

If you want to grow your Amazon sales and profit margins, you need reporting structures that allow your teams to monitor your account performance and […]

No, it’s not just you: 2025 has been a turbulent year for Amazon vendors so far. Geopolitical tensions and newly introduced U.S. tariffs have added […]

The global ecommerce landscape is shifting. Tariffs and a changing geopolitical context require manufacturers to adapt. Especially with Amazon. Whether you’re managing a brand in […]

If you’re a brand in the Consumer Packaged Goods (CPG) industry, chances are your customers repeat their purchase when running out of supply. But they […]

Difficult vendor negotiations, shrinking margins, and recent vendor terminations have led many brands to reconsider their 1P relationship with Amazon. But is switching to Seller […]
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