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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • 12 KPIs Amazon Vendors Need to Measure for Profitable Growth

    12 KPIs Amazon Vendors Need to Measure for Profitable Growth

    Want to measure your success on Amazon Vendor Central? Then these 12 KPIs should be part of your business reviews. Let’s face it: Measuring success on Amazon can feel like an overwhelming task. With countless metrics to choose from, your teams need to focus on the Key Performance…

    Business Reporting

    ·

    2 April 2025

  • Winning the Amazon Buy Box: 5 Proven Strategies for Vendors in 2025

    Winning the Amazon Buy Box: 5 Proven Strategies for Vendors in 2025

    Are you losing sales to 3P Sellers while selling on Vendor Central? In this article, you’ll learn effective strategies to win back the Buy Box. When selling your products on Amazon, winning the Buy Box may be one of the most critical elements in your journey to success…

    Business Reporting

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    11 April 2025

  • The Complete Guide to Amazon Chargebacks in 2025

    The Complete Guide to Amazon Chargebacks in 2025

    Looking for answers to all your questions about Amazon vendor chargebacks? You’re in the right place! Amazon is known for its strict process requirements for brands selling on its marketplace. They aim to ensure efficient operations and timely order fulfilment for end customers. However, the enforcement of these…

    Business Reporting

    ·

    6 January 2025

  • Amazon Retail Analytics: The Complete Guide for Vendors in 2025

    Amazon Retail Analytics: The Complete Guide for Vendors in 2025

    If you’re looking to grow your vendor business with Amazon, having access to the right data insights is key. Thankfully, Vendor Central offers a Retail Analytics dashboard to inform your strategy with the online retailer. So if you’re wondering how to get the most out of Amazon’s Retail…

    Business Reporting

    ·

    7 August 2025

  • The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It

    The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It

    Want to understand the profit impact of your Amazon listings? You’ve come to the right place. As an Amazon vendor, you know that managing your profitability can feel like an overwhelming task. After all, hundreds of factors impact your vendor margins. But whether it is pricing headwinds or…

    Strategy Frameworks

    ·

    13 October 2024

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