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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits

    Defensive Strategies for Amazon Vendors: 5 Ways to Protect Sales and Profits

    Looking for ways to protect your sales and margins in negotiations with Amazon? Explore these 5 proven defensive selling strategies. Being an Amazon vendor isn’t easy. Whether you’re negotiating vendor terms or a cost price increase with your Vendor Manager… Amazon’s margin demands often exceed the investment you…

    Retail Strategies

    ·

    2 April 2025

  • The Complete Guide to Cost Support and Margin Funding Agreements With Amazon

    The Complete Guide to Cost Support and Margin Funding Agreements With Amazon

    Whether it’s to accept a cost price increase or to address a declining Net PPM. Cost Support Agreements (CSAs) have become the preferred choice in the tool belt of Amazon buyers. But what sounds good on paper can dilute the profitability of 1P vendors quickly. Pricing errors and…

    Portfolio Management

    ·

    2 April 2025

  • The Big Amazon Vendor Study: Industry Insights & Key Statistics (2024)

    The Big Amazon Vendor Study: Industry Insights & Key Statistics (2024)

    Want to know everything there is to know about Amazon Vendor in 2024? You’ve come to the right place. So I recently joined forces with the fine folks from Stratably to better understand what keeps Amazon suppliers up at night. We asked about their business model setup. We…

    Market Research

    ·

    20 October 2024

  • ASP Compression Analysis: Exposing the Cost Price Potential of Amazon Vendors

    ASP Compression Analysis: Exposing the Cost Price Potential of Amazon Vendors

    As a 1P vendor, you know that increasing your cost prices with Amazon can be difficult. The online retailer’s price-follower strategy adds complexity to the process of updating your cost structures. And even if your cost increase is accepted, products may get delisted due to low profitability. What’s…

    Portfolio Management

    ·

    18 November 2024

  • How Vendors Can Improve Product Availability on Amazon

    How Vendors Can Improve Product Availability on Amazon

    Want to increase your sales and reduce out-of-stock rates on Amazon? You’ve come to the right place. Planning shopper demand and managing product availability with Amazon is no easy task. The ecommerce giant is known for short delivery windows, volatile forecasts, and lower stock holding than most other…

    Portfolio Management

    ·

    15 October 2024

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