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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • The Complete Guide to Cost Support and Margin Funding Agreements With Amazon

    The Complete Guide to Cost Support and Margin Funding Agreements With Amazon

    Whether it’s to accept a cost price increase or to address a declining Net PPM. Cost Support Agreements (CSAs) have become the preferred choice in the tool belt of Amazon buyers. But what sounds good on paper can dilute the profitability of 1P vendors quickly. Pricing errors and…

    Portfolio Management

    ·

    2 April 2025

  • The Big Amazon Vendor Study: Industry Insights & Key Statistics (2024)

    The Big Amazon Vendor Study: Industry Insights & Key Statistics (2024)

    Want to know everything there is to know about Amazon Vendor in 2024? You’ve come to the right place. So I recently joined forces with the fine folks from Stratably to better understand what keeps Amazon suppliers up at night. We asked about their business model setup. We…

    Market Research

    ·

    20 October 2024

  • ASP Compression Analysis: Exposing the Cost Price Potential of Amazon Vendors

    ASP Compression Analysis: Exposing the Cost Price Potential of Amazon Vendors

    As a 1P vendor, you know that increasing your cost prices with Amazon can be difficult. The online retailer’s price-follower strategy adds complexity to the process of updating your cost structures. And even if your cost increase is accepted, products may get delisted due to low profitability. What’s…

    Portfolio Management

    ·

    18 November 2024

  • How Vendors Can Improve Product Availability on Amazon

    How Vendors Can Improve Product Availability on Amazon

    Want to increase your sales and reduce out-of-stock rates on Amazon? You’ve come to the right place. Planning shopper demand and managing product availability with Amazon is no easy task. The ecommerce giant is known for short delivery windows, volatile forecasts, and lower stock holding than most other…

    Portfolio Management

    ·

    15 October 2024

  • 12 KPIs Amazon Vendors Need to Measure for Profitable Growth

    12 KPIs Amazon Vendors Need to Measure for Profitable Growth

    Want to measure your success on Amazon Vendor Central? Then these 12 KPIs should be part of your business reviews. Let’s face it: Measuring success on Amazon can feel like an overwhelming task. With countless metrics to choose from, your teams need to focus on the Key Performance…

    Business Reporting

    ·

    2 April 2025

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