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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It

    The Amazon Vendor Profitability (AVP) Matrix – Definition and How to Use It

    Want to understand the profit impact of your Amazon listings? You’ve come to the right place. As an Amazon vendor, you know that managing your profitability can feel…

    Strategy Frameworks

    ·

    13 October 2024
  • Exclusive Products on Amazon: The Complete Guide for Vendors

    Exclusive Products on Amazon: The Complete Guide for Vendors

    Learn how to launch exclusive products with Amazon and avoid common pitfalls most vendors encounter along the way. If you’re reading this article, chances are you have had…

    Portfolio Management

    ·

    25 April 2025
  • Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    This Amazon Glossary includes over 400 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon…

    Ecommerce Resources

    ·

    10 February 2026
  • Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Manufacturer brands should take note of Amazon’s latest policy change for selling products on its marketplace. With many brands moving their ranges from Vendor to Seller Central, Amazon…

    Business Development

    ·

    9 September 2025
  • How to Design a Profitable Amazon Vendor Portfolio Strategy

    How to Design a Profitable Amazon Vendor Portfolio Strategy

    Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to…

    Portfolio Management

    ·

    13 October 2024
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