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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    Complete Amazon Glossary (A-Z): 400+ Terms and Acronyms You Need to Know

    This Amazon Glossary includes over 400 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across when selling on…

    Ecommerce Resources

    ·

    13 September 2025

  • Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Amazon Standards for Brands Policy: Complete Guide for Vendors & Sellers

    Manufacturer brands should take note of Amazon’s latest policy change for selling products on its marketplace. With many brands moving their ranges from Vendor to Seller Central, Amazon is beginning to enforce its Standards for Brands Selling in the Amazon Store policy. If you’re a manufacturer brand and…

    Business Development

    ·

    9 September 2025

  • How to Design a Profitable Amazon Vendor Portfolio Strategy

    How to Design a Profitable Amazon Vendor Portfolio Strategy

    Ever wanted to know how vendors can achieve high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace has the potential to erode margins year…

    Portfolio Management

    ·

    13 October 2024

  • What is Amazon CRaP? Definition, Causes and Solutions for Brands

    What is Amazon CRaP? Definition, Causes and Solutions for Brands

    Ever heard your Vendor Manager talk about your product being CRAP’ed? You may want to listen up. CRaP stands for ‘Cannot Realize any Profit’ and refers to products that are structurally unprofitable for Amazon. Low per-unit prices and high variable cost structures often result in unprofitable margins that…

    Portfolio Management

    ·

    7 January 2025

  • 5 Ways to Increase Your Average Selling Price (ASP) on Amazon

    5 Ways to Increase Your Average Selling Price (ASP) on Amazon

    Looking for ways to improve your profitability on Amazon? Increasing your Average Selling Price (ASP) may be the most effective way to do it. The ASP is the average amount of money a company makes with each sale. In other words, it’s the total revenue divided by the…

    Portfolio Management

    ·

    18 April 2025

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