The 9 Best Ecommerce Books You Must Read in 2020

Best Ecommerce Books Article Cover

This is the must-read list of the best ecommerce books in 2020.

The books in this list will teach you:

  • How to sell on Amazon
  • Ways to attract converting traffic
  • How to increase your profits
  • How to negotiate in trading relationships
  • Ways to automate repetitive tasks
  • and more!

No matter if you’re a beginner or an advanced seller on Amazon, Shopify & Co:

If you want to learn how to run an ecommerce business, you’ll love this list of books to dig your nose into.

Let’s get started.

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Best Ecommerce Books for Beginners

If you’re just starting out to selling online, there’s a lot to learn. You not only need to understand how to source a product. You also need to educate yourself on supply chain setups, online marketing best practices and mechanisms to increase your conversions.

Sounds like a lot? I’ve got you covered! To help you get started, here’s my list of the best books to learn ecommerce:


How to Sell on Amazon in 2020: 7 FBA Secrets That Turn Beginners into Best Sellers

Book Cover for "How to Sell on Amazon in 2020: 7 FBA Secrets That Turn Beginners into Best Sellers"

It’s no wonder that Amazon is the number one choice for customers and sellers alike. But selling your products on Amazon is not always as straightforward as it is for a customer to buy an item.

There is a LOT you need to understand to set up your seller account for success: Which product should you list? What niche is profitable? How can you compete effectively?

In his current book, Matt Voss answers all of these questions and more. He explains the entire product listing process, starting from researching a profitable niche, over how to source it effectively and how to list it with Amazon FBA. A must-read if you want to sell products on Amazon without shipping them to customers yourself!

Category: Ecommerce Guide
Authors: Matt Voss
Buy it on: Amazon


Ecommerce Marketing: How to Get Traffic That BUYS to your Website

Book Cover of "eCommerce Marketing: How to Get Traffic That BUYS to your Website"

Chloë Thomas is a renowned expert in the field of customer persuasion and conversion optimisation. After leading a marketing agency for ten years, she now focuses on helping businesses to grow their sales online.

She took the learnings with and from her clients and explains the effective marketing methods that increase your online store’s traffic. But it’s not just about getting traffic. Chloë focuses on traffic acquisition models that translate into conversions. A must-read for sellers that want to take their online store to the next level.

Category: Ecommerce Marketing
Authors: Chloë Thomas, Rytis Lauris
Buy it on: Amazon


Ultimate Guide To Ecommerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To £10 Million Plus

Book Cover of "Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To £10 Million Plus"

No matter what type of product you’re selling, you have to convince your visitors to put your product in their basket and to complete the purchase. What seems so simple can often be very hard to accomplish. Conversion rates range anywhere between 1-4%. But where do the other 96% of your visitors go?

With over 15 years of experience, the two brothers Mark and Ian Hammersley have mastered the art of scaling businesses online. And share the seven KPIs you need to measure to grow your ecommerce business in their newest book!

Category: Ecommerce Growth
Authors: Ian Hammersley, Mark Hammersley
Buy it on: Amazon


Building a StoryBrand: Clarify Your Message So Customers Will Listen

Storytelling has become a proven concept for many brands to make a lasting impact in their customer’s life. And as an ecommerce seller, building a brand is essential to attract loyal customers and repeat sales.

But this book isn’t about telling your company’s story. It’s about telling the story of your customers. Sounds interesting? In his book “building a story brand”, Donald Miller focuses on why you should make your customers the heroes of your brand. With his SB7 framework, he gives you an actionable plan that you can use to break through the noise of your competitor’s marketing campaigns.

Category: Ecommerce Branding
Author: Donald Miller
Buy it on: Amazon


Digital Business and Ecommerce Management

Book Cover of "Digital Business and E-Commerce Management"

Are you in the planning phase of starting your ecommerce business? Do you want to understand the ins and outs of managing a digital business? Then this 623 pages long book will become your bible of choice in no time.

Dave Chaffey takes no shortcuts. He not only takes the time to introduce his readers into the world of ecommerce, but also explains in depth the key components of successful digital business strategies. This is the book of choice for anyone who really wants to learn what it takes to run and grow a successful ebusiness.

Category: Ecommerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
Buy it on: Amazon


Best Ecommerce Books for Advanced Sellers

While you’ll enjoy the list of previously mentioned books, the following ones offer you the best value if you’ve already run your ecommerce business for a couple of years. If that is you, here’s my list of the best ecommerce books for advanced online sellers:


Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine

Book Cover of "Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine"

Let’s face it: Running an ecommerce business can be expensive. Paying for inventory, loans, and customer returns eat into your profit margins before you even get to pay yourself.

Cyndi Thomason has seen it all. And addresses all the questions and concerns you might have when it comes to increasing your profits.

This book is for you if you struggle to have the cash you need to operate and pay for your inventory and can’t keep up with demand. It teaches you how to have a “profit first” mindset that sets you up for long-term success with and for your loyal customers.

A must-read with a deserved place in the list of the best ecommerce books of 2020.

Category: Business Development
Authors: Cyndi Thomason
Buy it on: Amazon


Never Split the Difference: Negotiating as if Your Life Depended on It

Book Cover of "Never Split the Difference: Negotiating as if Your Life Depended on It"

Negotiating is the bread and butter of any successful ecommerce business. Think about it: How often did you have to negotiate for better cost prices or payment terms with your vendors in the past year?

If you want to master the art of negotiation then this book is for you. Chris Voss uses (real) stories from his past as FBI hostage negotiator to teach you concrete negotiation tactics such as “mirroring” and “labelling”.

I’ve used the mentioned tactics in this book countless times. And let me reassure you: They work every single time! Sounds interesting? Then never split the difference again!

Category: Ecommerce Growth
Authors: Chris Voss
Buy it on: Amazon


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The Finance Book: Understand the numbers even if you’re not a finance professional

Book Cover of "The Finance Book: Understand the numbers even if you're not a finance professional"

When you think about finance, what’s the first thought that springs to your mind? Boring? Confusing? …or maybe: Overwhelming? I feel you.

But let’s face it: Understanding the financials of your ecommerce business is essential to run and grow it effectively.

If you’re searching for an easy to read and practical guide to the world of finance, then the authors of “The Finance Book” got you covered. Explaining the key elements of financial statements and financial health, this book will become your go-to source to take your financial management skills to the next level.

Category: Retail Finance
Authors: Stuart Warner, Si Hussain
Buy it on: Amazon


Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support

Book Cover of "Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support"

The last book on this list covers one of the topics that really lets you unleash your growth potential: Automation.

No matter what type of online business you run: Most startups, small and medium businesses struggle with growth. Because they only have limited resources available.

Think about it: You shouldn’t waste the time of your teams to work on repetitive tasks. Rather, you want them to move on to solve the next big problem for your business. And the only way to do that is to automate time-consuming tasks to allow for time savings and an increased focus on high-value activities.

In his book “Automate and Grow”, Michael Devellano teaches you how you can effectively scale your business with a blueprint to automate your marketing, sales and customer support efforts. Nice!

Category: Business Development
Authors: Michael Devellano
Buy it on: Amazon


Need More to Read?

This list is continuously being updated and maintained. Do you think I’ve missed a book that needs to be on this list? Then let me know in the comments.

Keep reading: Ecommerce Glossary: 75+ Terms You Must Know in 2020 »

Or, if you want to explore new ways to sell on Amazon, then go and read my comprehensive guide to Voice Commerce.

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