Ecommerce · Strategy · Consulting

The 12 Best Ecommerce Books You Must Read in 2024

Author Picture of Martin Heubel

by Martin Heubel


This is the must-read list of the best ecommerce books in 2024.

The books in this list will teach you:

  • How to sell DTC and on marketplaces
  • How to increase your profits
  • Ways to attract converting traffic
  • How to negotiate trade agreements
  • Ways to use AI to automate repetitive tasks
  • And much more!

No matter if you’re a beginner or an advanced seller on Amazon, Shopify & Co:

If you want to learn how to run an ecommerce business, you’ll love this list of books to dig your nose into.

Let’s get started.

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Best Ecommerce Books for Beginners

If you’re just starting out selling online, there’s a lot to learn. You not only need to understand how to source a product. You also need to educate yourself on supply chain setups, online marketing best practices and mechanisms to increase your conversions.

Sounds like a lot? I’ve got you covered! To help you get started, here’s my list of the best books to learn ecommerce:

How to Sell on Amazon: 7 FBA Secrets That Turn Beginners into Best Sellers

How to Sell on Amazon in 2022 Book Cover

It’s no wonder that Amazon is the number one choice for customers and sellers alike. But selling your products on Amazon is not always as straightforward as it is for a customer to buy an item.

There is a LOT you need to understand to set up your seller account for success: Which product should you list? What niche is profitable? How can you compete effectively?

In his current book, Matt Voss answers all of these questions and more. He explains the entire product listing process, starting from researching a profitable niche, to how to source it effectively and how to list it with Amazon FBA. A must-read if you want to sell products on Amazon without shipping them to customers yourself!

Category: Ecommerce Guide
Authors: Matt Voss
Buy it on: Amazon

Ecommerce Marketing: How to Get Traffic That BUYS to Your Website

Book Cover of "eCommerce Marketing: How to Get Traffic That BUYS to your Website"

Chloë Thomas is a renowned expert in the field of customer persuasion and conversion optimisation. After leading a marketing agency for ten years, she now focuses on helping businesses to grow their sales online.

She took the learnings with and from her clients and explains the effective marketing methods that increase your online store’s traffic. But it’s not just about getting traffic. Chloë focuses on traffic acquisition models that translate into conversions. A must-read for sellers that want to take their online store to the next level.

Category: Ecommerce Marketing
Authors: Chloë Thomas, Rytis Lauris
Buy it on: Amazon

Ultimate Guide to Ecommerce Growth: 7 Unexpected KPIs to Scale an E-Commerce Shop to £10 Million Plus

Book Cover of "Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To £10 Million Plus"

No matter what type of product you’re selling, you have to convince your visitors to put your product in their basket and to complete the purchase. What seems so simple can often be very hard to accomplish. Conversion rates range anywhere between 1-4%. But where do the other 96% of your visitors go?

With over 15 years of experience, the two brothers Mark and Ian Hammersley have mastered the art of scaling businesses online. And share the seven KPIs you need to measure to grow your ecommerce business in their newest book!

Category: Ecommerce Growth
Authors: Ian Hammersley, Mark Hammersley
Buy it on: Amazon

The Amazon Way: Amazon’s 14 Leadership Principles

The Amazon Way Book Cover

In his business guide, “The Amazon Way”, former Amazon executive and expert advisor John Rossman provides an unrivalled view into Amazon’s unique culture and management practices.

Sprinkled with entertaining and enlightening firsthand anecdotes from his time working with Amazon CEO Jeff Bezos, Rossman reveals the lessons that propelled Amazon from a simple online bookseller to a global “everything store”. This book is an invaluable source of expert advice for entrepreneurs, CEOs, and investors looking to emulate the Amazon way.

Category: Business Development
Author: John Rossman
Buy it on: Amazon

Building a StoryBrand: Clarify Your Message so Customers Will Listen

Storytelling has become a proven concept for many brands to make a lasting impact in their customer’s life. And as an ecommerce seller, building a brand is essential to attract loyal customers and repeat sales.

But this book isn’t about telling your company’s story. It’s about telling the story of your customers. Sounds interesting? In his book “building a story brand”, Donald Miller focuses on why you should make your customers the heroes of your brand. With his SB7 framework, he gives you an actionable plan that you can use to break through the noise of your competitor’s marketing campaigns.

Category: Ecommerce Branding
Author: Donald Miller
Buy it on: Amazon

Controlling Your Brand in the Age of Amaozn

Controlling Your Brand in the Age of Amazon: The Brand Executive’s Playbook For Winning Online - Book Cover

Protecting your brand’s positioning in the market is not just a marketing effort. It is also directly related to your company’s sales and distribution strategies.

From the moment your products are sold on Amazon, they are subject to price-matching algorithms and promotions. If you are a manufacturing brand selling on Amazon, this book is a must-read. It teaches you the proven mechanism to avoid unintended price wars by implementing brand standards and authorized reseller programs that protect you from unauthorised sellers competing with you for the Buy Box.

And it’s the book many decision-makers wish they had read before they faced pricing problems due to a leacky distribution strategy.

Category: Distribution Control
Author: James Thomson, Withney Gibson
Buy it on: Amazon

Digital Business and Ecommerce Management

Book Cover of "Digital Business and E-Commerce Management"

Are you in the planning phase of starting your ecommerce business? Do you want to understand the ins and outs of managing a digital business? Then this 623 pages long book will become your bible of choice in no time.

Dave Chaffey takes no shortcuts. He not only takes the time to introduce his readers to the world of ecommerce but also explains in depth the key components of successful digital business strategies. This is the book of choice for anyone who really wants to learn what it takes to run and grow a successful business.

Category: Ecommerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
Buy it on: Amazon

Best Ecommerce Books for Advanced Sellers

While you’ll enjoy the list of previously mentioned books, the following ones offer you the best value if you’ve already run your ecommerce business for a couple of years. If that is you, here’s my list of the best ecommerce books for advanced online sellers:

Profit First for Ecommerce Sellers: Transform Your Ecommerce Business From a Cash-Eating Monster to a Money-Making Machine

Book Cover of "Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine"

Let’s face it: Running an ecommerce business can be expensive. Paying for inventory, loans, and customer returns eat into your profit margins before you even get to pay yourself.

Cyndi Thomason has seen it all. And addresses all the questions and concerns you might have on how to increase your profits.

This book is for you if you struggle to have the cash you need to operate and pay for your inventory and can’t keep up with demand. It teaches you how to have a “profit first” mindset that sets you up for long-term success with and for your loyal customers.

A must-read with a deserved place in the list of the best ecommerce books of 2024.

Category: Business Development
Author: Cyndi Thomason
Buy it on: Amazon

Never Split the Difference: Negotiating as if Your Life Depended on It

Book Cover of "Never Split the Difference: Negotiating as if Your Life Depended on It"

Negotiating is the bread and butter of any successful ecommerce business. Think about it: How often did you have to negotiate for better cost prices or payment terms with your vendors in the past year?

If you want to master the art of negotiation then this book is for you. Chris Voss uses (real) stories from his past as an FBI hostage negotiator to teach you concrete negotiation tactics such as “mirroring” and “labelling”.

I’ve used the mentioned tactics in this book countless times. And let me reassure you: They work every single time! Sounds interesting? Then never split the difference again!

Category: Ecommerce Growth
Authors: Chris Voss
Buy it on: Amazon

Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets

Winner Sells All Book Cover

As a journalist, Jason Del Rey has covered groundbreaking stories around Amazon and Walmart for many years. So who would be better suited to write about the rivalry between these two retail giants?

In his book “Winner Sells All”, the author delves into the competition for customers’ attention and future fields of innovation such as healthcare and grocery.

If you are looking for a book that gives you a front-row seat to one of the most interesting corporate battles of our time, this book is for you.

Category: Retail Distribution
Author: Jason Del Rey
Buy it on: Amazon

The Finance Book: Understand the Numbers Even if You’re Not a Finance Professional

Book Cover of "The Finance Book: Understand the numbers even if you're not a finance professional"

When you think about finance, what’s the first thought that springs to your mind? Boring? Confusing? …or maybe: Overwhelming? I feel you.

But let’s face it: Understanding the financials of your ecommerce business is essential to run and grow it effectively.

If you’re searching for an easy-to-read and practical guide to the world of finance, then the authors of “The Finance Book” got you covered. Explaining the key elements of financial statements and financial health, this book will become your go-to source to take your financial management skills to the next level.

Category: Retail Finance
Authors: Stuart Warner, Si Hussain
Buy it on: Amazon

AI for Retail: A Practical Guide to Modernize Your Retail Business with AI and Automation

AI For Retail Book Cover

In our ever-evolving digital age, artificial intelligence (AI) is proving to be the transformative force that can make or break retail businesses of all scales – from international giants like Amazon to your local mom-and-pop shops.

Francois Chaubard takes you on a comprehensive journey of understanding and integrating AI into your retail business in his book, “AI for Retail”. The book covers a diverse range of areas, from enhancing customer service and warehouse operations to innovating checkout processes, pricing, loss prevention, or demand forecasting and planning.

“AI for Retail” isn’t just a book. It’s a roadmap to the future of retail, bringing AI out of the realm of theory and into the reality of your business operations.

Category: Retail Distribution
Author: Francois Chaubard
Buy it on: Amazon

Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support

Book Cover of "Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support"

The last book on this list covers one of the topics that really lets you unleash your growth potential: Automation.

No matter what type of online business you run: Most startups and SMBs struggle with growth. Because they only have limited resources available.

Think about it: You shouldn’t waste the time of your teams to work on repetitive tasks. Rather, you want them to move on to solve the next big problem for your business. And the only way to do that is to automate time-consuming tasks to allow for time savings and an increased focus on high-value activities.

In his book “Automate and Grow”, Michael Devellano teaches you how you can effectively scale your business with a blueprint to automate your marketing, sales and customer support efforts. Nice!

Category: Business Development
Author: Michael Devellano
Buy it on: Amazon

Need More to Read?

This list is continuously being updated and maintained. Do you think I’ve missed a book that needs to be on this list? Then ping me on Twitter.

Enjoyed this article? Here are more things you might like:

Voice Commerce: How to Sell with Alexa & Co. – A complete guide on how to capture sales from the voice commands of (potential) customers.

Ecommerce Myths That Kill Your Business – A list of common ecommerce myths you should stop believing right now.

Ecommerce Podcasts Worth Your Time – Start listening to podcasts that take your knowledge to the next level.