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Industry-leading insights about Amazon, vendor negotiations, and proven profitability strategies from Martin Heubel.

“The go-to resource for staying updated on Amazon vendor strategies.”

Lauren Livak, Exec. Director, DSI

  • Amazon AVN Study: Early Insights From 2026 Vendor Negotiations

    Amazon AVN Study: Early Insights From 2026 Vendor Negotiations

    Want to know how your Amazon Vendor Negotiations compare to those of other brands? You’re in the right place! Trade negotiations can feel daunting. They define the commercial…

    Market Research

    ·

    18 January 2026
  • How to Negotiate Vendor Terms With Amazon in 2026 [Complete Guide]

    How to Negotiate Vendor Terms With Amazon in 2026 [Complete Guide]

    Vendor negotiations with Amazon can feel overwhelming and complex to manage. But don’t worry! In this guide, you’ll gain clarity about what to expect and how to prepare…

    Retail Strategies

    ·

    18 January 2026
  • Why You Don’t Have a ‘Partnership’ With Amazon

    Why You Don’t Have a ‘Partnership’ With Amazon

    Most first-party vendors believe they’re one breakthrough away from a true partnership with Amazon. They’re wrong. You might disagree, so hear me out. A few weeks ago, I…

    Business Development

    ·

    16 October 2025
  • The Lost Buy Box Fallacy

    The Lost Buy Box Fallacy

    Let’s face it: Your organisation has built lasting relationships with all kinds of retail partners over the years. Wholesalers, distributors, and retailers all count into your vast distribution…

    Portfolio Management

    ·

    10 September 2025
  • How to Successfully Negotiate Cost Price Increases With Amazon

    How to Successfully Negotiate Cost Price Increases With Amazon

    Learn how to effectively negotiate cost price increases (CPIs) with your Amazon Vendor Manager. If you’re looking to improve your vendor margins on Amazon, chances are you plan…

    Retail Strategies

    ·

    18 January 2026
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